1st - The development of acquaintance as an opportunity for service.

2nd - High ethical standards on busines and profession: the recognition of the worthiness of all useful occupations, and the dignifying by each Rotarian of their occupation as an opportunity to serve society.

3rd - The application of the ideal of service by every Rotarian to their personal, business and community life.

4th - The advancement of international understanding, goodwill and peace through a world fellowship of business and professional people united in service.